My formula for the perfect personal branding to stand out on Instagram
Did you know I'm a personal brand photographer? Over the years, I've seen many clients make huge mistakes that hinder their success. The biggest one? No personal story attached to their brand. But not just any story—there’s a lucrative way to connect your story to your brand, and here’s the perfect formula:
Why Personal Branding Matters
There's a reason the branding of an entrepreneur should be wildly different from the branding of a company. Companies invoke emotions by using athletes, celebrities, and people who use their products. Successful brands always have a story, but it's not personal.
For personal brands, we will borrow this profitable method of sparking emotions, but in a way that draws people to your offer or creative project and attracts your community to you. Here’s how you can create a powerful personal brand story that resonates with your audience.
Step-by-Step Formula to Create Your Brand Story
Identify the Transformation: Start with how your offer will make a difference in your audience's life. How will their life change if they follow you, buy your service, course, or product? Be specific about the benefits and outcomes.
Example: In my courses, I always convey that they will make life so easy; they won’t have to spend hours figuring things out. By working with me through our membership or 1:1 sessions, they will build their community and grow beyond their imagination with a bulletproof mindset.
Connect with Your Personal Story: Find a way to connect this transformation to your personal story. Share your journey, challenges, and successes that led you to where you are now. Make it relatable and authentic.
Example: Share how you struggled with managing your business and social media before discovering the strategies you now teach. Explain how your methods transformed your own life and how you are passionate about helping others achieve the same results.
Show the Emotional Impact: Highlight the emotional impact of your journey and your offer. Use emotions to create a deeper connection with your audience. Show empathy and understanding of their struggles.
Example: Talk about the frustration and overwhelm you felt before finding your path. Share the joy and fulfillment you experience now and how you want your audience to feel the same.
Use Visuals to Enhance Your Story: Incorporate engaging visuals that support your story. Use branded templates, infographics, and behind-the-scenes photos to make your story more compelling.
Example: Share before-and-after photos of your business journey, client success stories, and snippets of your daily life as an entrepreneur.
Engage Through Interactive Content: Use Instagram Stories and Reels to share quick, engaging snippets of your journey and the impact of your offer. Use polls, questions, and interactive stickers to engage your audience.
Example: Create a Reel showcasing a day in your life, highlighting how your strategies make your day more productive and stress-free.
By following this formula, you can create a personal brand story that resonates with your audience and stands out on Instagram. Remember, your story is unique and powerful. Use it to connect with your audience on a deeper level and watch your brand grow!