Welcome to OzgeEkin.com

Your Business, Your Way | Premier Business Strategy Consultancy

At OzgeEkin.com we are committed to helping entrepreneurs, creatives, and business owners achieve their goals through personalized and effective business strategies. We understand that every business is unique, and we tailor our approach to align perfectly with your vision, ensuring sustainable growth and success.

Our Expertise

Attracting Ideal Clients: We specialize in optimizing your content and strategies to ensure your business reaches the right audience. By leveraging the latest techniques, we help your brand stand out, ensuring your content is placed in front of potential clients who are ready to engage and convert.

Navigating Algorithm Changes: In the ever-evolving landscape of social media, staying ahead of algorithm changes is crucial. We provide you with the insights and strategies needed to adapt and thrive, ensuring your content maintains its reach and effectiveness.

Content Optimization: We guide you on how to optimize your reels, stories, and posts, focusing on the best times to post, the ideal frequency, and the strategic use of keywords. This ensures maximum engagement and helps convert followers into loyal clients.

Mastering Social Media Strategy: Our expertise includes helping you master Instagram's algorithm to maximize your content’s visibility. We work with you to create content that not only attracts followers but also drives real business results.

Building a Sustainable Community: We help you build a vibrant online community that supports your business goals. Whether you're aiming for sales, memberships, or project engagement, we provide the strategies you need to foster a thriving digital presence.

Why Choose Us?

  • Proven Strategies: We use tested and effective techniques to help you achieve growth and success.

  • Customized Approach: Our strategies are tailored to your unique business needs and goals.

  • Sustainable Growth: We focus on long-term success by equipping you with the skills and strategies necessary to maintain and expand your business.

We are more than just consultants—we are your partners in success, helping you navigate the complexities of business growth and digital marketing with confidence

Join hundreds who took their business to next level with me…

Book your 30 minute Free Strategy Call with Me

Business Analyst Portfolio - Employee in Groupon

Profile

As a highly skilled Business Analyst with extensive experience in data analysis, process optimization, and strategic development, I bring a proven track record of delivering data-driven solutions that enhance operational efficiency and drive business growth. My expertise spans across various domains, including data warehousing, process mapping, and business intelligence, making me a versatile professional adept at solving complex business challenges.

Professional Experience

Business Analyst | Groupon, Berlin

At Groupon, I played a pivotal role in identifying and optimizing key customer service metrics, providing data-driven insights that supported global teams in improving customer satisfaction and operational performance. My responsibilities included:

  • Data-Driven Solutions: Collaborated with the central BI team in Chicago to develop MicroStrategy (MSTR) metrics for frontend users, enabling more effective decision-making across global teams.

  • Training and Development: Led training sessions for local analysts on essential tools and methodologies, including ETL Manager, Teradata, and SQL queries, empowering them to perform more complex data analysis and reporting.

  • Process and Data Mapping: Utilized my expertise in process and data mapping to streamline operations, resulting in more efficient workflows and improved data accuracy.

  • Data Warehousing: Managed data warehousing processes, ensuring that data was stored, retrieved, and analyzed efficiently to support business needs.

  • Project Management: Coordinated with cross-functional teams to implement new projects, leveraging Agile methodology to ensure timely delivery and alignment with business objectives.

Core Competencies

  • SQL & MS Excel: Advanced proficiency in SQL for querying and managing databases, combined with deep expertise in MS Excel, including VBA for automating data analysis tasks.

  • Data Analysis & Visualization: Strong analytical skills with the ability to translate complex data into actionable insights through effective data visualization techniques.

  • Process & Data Mapping: Experienced in mapping out processes and data flows to identify inefficiencies and areas for improvement, ensuring alignment with business goals.

  • ETL Management: Hands-on experience with ETL (Extract, Transform, Load) processes, ensuring the accurate migration and transformation of data across systems.

  • Project & Client Management: Proven ability to manage multiple projects simultaneously, working closely with clients and stakeholders to deliver solutions that meet their needs.

  • Market Analysis & Strategy Development: Expertise in conducting market analysis and developing strategies that optimize business operations and enhance market positioning.

  • Agile Methodology: Adept at applying Agile principles to project management, ensuring flexibility and adaptability in dynamic business environments.

  • Salesforce & Content Optimization: Familiar with Salesforce CRM and content optimization strategies that drive customer engagement and sales performance.

Key Achievements

  • Developed MSTR Metrics: Successfully collaborated with global BI teams to create and implement MicroStrategy metrics, significantly improving the ability of frontend users to analyze customer data.

  • Enhanced Analyst Capabilities: Trained local analysts in Berlin on advanced data tools and techniques, leading to increased self-sufficiency and improved data analysis within the team.

  • Optimized Customer Service Metrics: Identified and refined key customer service metrics, leading to actionable insights that contributed to enhanced customer satisfaction on a global scale.

Conclusion:

My experience as a Business Analyst at Groupon has honed my ability to deliver impactful data-driven solutions that align with business objectives. With a comprehensive skill set in data analysis, process optimization, and project management, I am well-equipped to take on new challenges and drive success for organizations across various industries.

Contact Information:
ozgeekin@gmail.com

Business Analyst Portfolio - Partnership with Claire Chalcraft

Profile

As a seasoned Business Analyst with a passion for empowering creative entrepreneurs, I specialize in developing tailored strategies that drive tangible results. My expertise lies in understanding the unique needs of niche markets, particularly within the creative industries, and translating those insights into actionable plans that enhance brand visibility, engagement, and profitability.

Client Success Story: Claire Chalcraft - Modern Quilter & Textile Artist

Challenge:
Claire Chalcraft, a talented modern quilter and textile artist, was struggling to gain traction in the competitive world of online art. Despite her exceptional skills, she lacked the confidence and strategy to share her work with a broader audience and monetize her passion.

Solution:
I collaborated closely with Claire to understand her artistic vision, goals, and challenges. Leveraging my expertise in digital marketing and business analysis, I developed a comprehensive strategy that focused on:

  • Audience Engagement: Identifying and targeting the right audience on social media platforms, particularly Instagram.

  • Content Strategy: Designing a content calendar that allowed Claire to regularly share her work, educational teachings, and personal stories, fostering deeper connections with her followers.

  • Launch Plan: Creating a step-by-step launch plan for her first online product, ensuring a successful debut with significant sign-ups.

Results:
The impact of our collaboration was transformative:

  • 30,000+ New Followers: Claire’s Instagram following skyrocketed, expanding her reach and influence within the quilting community.

  • 240 Sign-Ups on First Launch: Her first online offering saw an impressive 240 sign-ups, providing a strong foundation for future launches.

  • Empowered and Inspired: Claire now confidently creates regular content and teachings, a milestone she previously thought was unattainable. The joy and positivity she experiences in her work have translated into continuous inspiration and growth.

Client Feedback:
"Working with Ozge has been a game-changer for my creative projects. Since implementing her strategies, I’ve gained an incredible 30K followers on Instagram and had 240 sign-ups on my first launch! I’m now confidently creating regular teachings—something I never imagined I’d do before, and lacked the courage to try. Thanks to Ozge’s deep understanding of my needs as a modern quilter, I’ve seen remarkable results. I’m so grateful to have been part of her group and to experience the joy and positivity from our collaboration. Now, I wake up excited and inspired, often before my alarm, with new ideas for sharing my work online. This transformation began when I started investing in myself, and it’s all thanks to Ozge. Her expertise and support truly deliver!"
— Claire Chalcraft, Modern Quilter & Textile Artist

Conclusion:

My approach to business analysis is grounded in a deep understanding of my clients' unique needs and challenges. I am dedicated to delivering strategies that not only meet their immediate goals but also inspire long-term growth and creativity. If you’re ready to take your creative business to the next level, I’d love to help you achieve remarkable results just like Claire did.

Contact Information:
ozgeekin@gmail.com

Business Analyst Portfolio - Partnership with Lazy Sunday Catering

Profile

As a dedicated Business Analyst with a focus on crafting tailored strategies that drive business growth, I specialize in understanding the unique needs of my clients and delivering customized solutions that lead to tangible results. My approach combines deep industry insight with creative problem-solving, ensuring that each client receives a strategy that not only meets their goals but also exceeds their expectations.

Client Success Story: Lazy Sunday Catering - Weddings

Challenge:
Lazy Sunday Catering, a premier wedding catering service in Scotland, had long been recognized for their exceptional feasts and impeccable service. However, they struggled to consistently attract new clients and expand their reach in a highly competitive market. The team at Lazy Sunday knew they needed a fresh approach to their marketing strategy but were unsure where to begin.

Solution:
I partnered with Carole Fitzgerald, the owner of Lazy Sunday Catering, to gain a deep understanding of the business, its values, and its goals. Through a series of consultations and data-driven analysis, I identified key areas for growth and developed a tailor-made marketing plan designed to:

  • Boost Client Influx: Implement strategies to increase daily client inquiries and bookings.

  • Enhance Brand Visibility: Elevate the brand’s online presence and engage potential clients through creative, targeted marketing campaigns.

  • Streamline Implementation: Ensure the marketing plan was easy to implement and adaptable to the specific needs and seasonal nature of the wedding industry.

Results:
The customized marketing plan delivered immediate and ongoing benefits:

  • Daily Client Engagement: Lazy Sunday Catering experienced a significant increase in daily client inquiries, leading to a steady stream of new bookings.

  • Improved Market Positioning: The brand’s visibility in the wedding industry was noticeably enhanced, attracting clients from across Scotland and beyond.

  • Seamless Execution: The strategies were straightforward to implement, allowing the Lazy Sunday team to integrate them smoothly into their existing operations.

Client Feedback:
"Ozge’s insight into our business needs surpassed anything we had been able to identify ourselves over the years. She crafted a tailor-made marketing plan that has helped us reach new clients daily. Her approach made everything easy to implement and perfectly adaptable to our unique business. We highly recommend Ozge to anyone looking to inject fresh ideas into their business and boost client influx through creative and engaging strategies."
— Carole Fitzgerald, Lazy Sunday Catering - Weddings

Core Competencies

  • Data-Driven Strategy: Expertise in analyzing business data to develop targeted strategies that drive growth and improve market positioning.

  • Creative Problem-Solving: Ability to craft innovative solutions that are perfectly aligned with the client’s unique business needs.

  • Client-Centric Approach: Focus on delivering strategies that are not only effective but also easy to implement and adapt, ensuring long-term success.

  • Market Analysis & Brand Development: Proficient in conducting in-depth market analysis and developing strategies that enhance brand visibility and engagement.

Conclusion

My work with Lazy Sunday Catering highlights my ability to deliver bespoke strategies that generate meaningful results. Whether you are a small business looking to expand your client base or a large organization seeking to optimize your operations, I am committed to helping you achieve your goals through data-driven insights and creative solutions.

  • "Working with Ozge has been a game-changer for my creative projects. Since implementing her strategies, I’ve gained an incredible 30K followers on Instagram and had 240 sign-ups on my first launch! I’m now confidently creating regular teachings—something I never imagined I’d do before, and lacked the courage to try. Thanks to Ozge’s deep understanding of my needs as a modern quilter, I’ve seen remarkable results. I’m so grateful to have been part of her group and to experience the joy and positivity from our collaboration. Now, I wake up excited and inspired, often before my alarm, with new ideas for sharing my work online. This transformation began when I started investing in myself, and it’s all thanks to Ozge. Her expertise and support truly deliver!"

    Claire Chalcraft - Modern Quilter | Textile Artist

  • "Every time I implement the strategies Ozge teaches, I attract new clients. This week alone, I've made £500 from two sales—both from Instagram! One of the buyers is a brand new follower I just gained. Ozge's guidance truly delivers results!"

    Jessica Lee - Yoga Teacher

  • “Ozge’s insight into our business needs surpassed anything we had been able to identify ourselves over the years. She crafted a tailor-made marketing plan that has helped us reach new clients daily. Her approach made everything easy to implement and perfectly adaptable to our unique business. We highly recommend Ozge to anyone looking to inject fresh ideas into their business and boost client influx through creative and engaging strategies."

    Carole Fitzgerald - Lazy Sunday Catering