If you already have a business and you want to reach your dream clients, focusing primarily on follower growth might not be the best strategy. Here’s why:

Case Study: A Brick-and-Mortar Business in Scotland

One of my clients owns a brick-and-mortar business in Scotland. She had a small and stagnant following on Instagram. Despite her efforts, her account had been stuck at the same number of followers for years, and she wasn’t receiving any inquiries through Instagram. However, she knew that her target audience was actively searching for the services she offers on the platform.

She had two main goals:

To grow her following
To book clients through her content

Here's how we achieved these goals:

1. Clarified Her Niche

She was initially aiming for two target markets, which diluted her message. We strategically blended her focus into one clear niche, making her content more targeted and appealing to her dream clients.

2. Analyzed Competitors' Content

We looked at which types of content were performing best for her competitors. This gave us valuable insights into what her target audience was engaging with and helped us craft a more effective content strategy.

3. Simplified Content Creation

To make the process of creating content easier, we focused on topics that would attract her ideal clients. We streamlined the filming and writing process, ensuring that her content was both high-quality and consistent.

4. Optimized Captions and Tags

We had her save her captions with tags relevant to merchants she uses in her services. These merchants often shared her content, expanding her reach and visibility.

As a result, every time she posts, she now receives tens of inquiries—an impressive number for her niche. Additionally, her account is steadily growing with her dream clients.

Key Takeaways for Your Business

If your goal is to reach and convert clients through your content, don't get caught up in follower count alone. Instead, focus on improving your visibility and engagement by following these steps:

Clarify Your Niche: Ensure your content speaks directly to your target audience.
Analyze Competitors: Understand what works well in your industry and adapt those strategies.
Simplify Content Creation: Make it easy to produce high-quality content consistently.
Optimize Captions and Tags: Use relevant tags and collaborate with others to expand your reach.

Final Thoughts

Improving your content strategy isn't about quick tips and tricks—it's about understanding your audience and delivering value consistently. Follow the steps above, and you'll see results in no time.

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I teach this system in my course Rock the Sales with Your Content. Sign up today to transform your content into a powerful client-attracting tool.