To make a difference and build an incredible online presence…

There are millions of other business owners doing similar things to you. How will you stand out in a crowded, noisy and overly competitive online space with 20 year olds who were born with tech skills and with people who can hire a whole social media team to do their branding?

The answer to this is: by knowing how to create a personal brand that makes your audience FEELS you.

Let me first say this though: Personal branding is not your logo, your fonts or colours. That’s where most people make mistakes. These things are a tiny part of personal branding, but definitely a wrong and superficial place to start with.

With a PhD in Visual Reasoning and a successful career as a brand photographer, I’ve had the privilege of guiding women business owners to confidently show up online and build their dream brands. I’ve been invited to speak at high-paying events, sharing my expertise on personal branding, and have helped countless women transform their businesses into powerful online presences. I’m here to help you do the same.

Good Personal Branding is Actually Learning to be Your Truest Self…

When you’re unclear about how to show up as your true self online, it’s easy to fall into the trap of copying others. But here’s the truth: their strategies worked because they aligned with them. To find success, you need an approach that reflects you—your strengths, your story, and your unique magic. That’s when everything starts to click..

Can your audience feel your intention in your website? Instagram? YouTube?

Can your audience truly feel your intention when they visit your website, scroll through your Instagram, or watch your YouTube videos? Every word, image, and message you share carries energy—and your audience can sense whether it’s authentic or just ticking a box. When your intention shines through, it creates a connection that goes beyond visuals or captions—it builds trust, loyalty, and a genuine bond that makes them want to be part of your journey.

Branding is why you stand out

Branding is the heartbeat of why you stand out. It’s more than just a logo or color palette—it’s the story you tell, the emotions you evoke, and the unique experience you create. Your brand is what makes people stop, take notice, and remember you in a sea of options. When done right, it’s the magnetic force that draws your dream clients in and keeps them coming back for more.

Branding: The Ultimate Expression of Your Bold, Authentic Self

Branding is where confidence meets clarity. It’s your unique magic translated into a story that resonates with the right people. It’s in the way you speak, the experiences you create, and the emotions you evoke. And when it’s done well, it doesn’t just attract clients; it creates a community.

Here’s the truth: your audience doesn’t want a filtered version of you. They want the real you. Your quirks, your passion, your purpose—that’s what makes you stand out. Branding is the bridge between who you are and how the world experiences you.

A Final Reminder: Your Audience Wants You

In 2025, the secret to growth isn’t just about promoting your business—it’s about sharing your story. People crave connection, not perfection. They want to see the real you: your face, your journey, the behind-the-scenes moments that make your brand uniquely yours.

The more you let them in, the more naturally your sales and community will grow.

If you want to become your audience’s favourite account on Instagram, YouTube or Pinterest, the key is simple: make them feel like they belong. You’re not just selling a product or service—you’re offering an experience, a lifestyle, and most importantly, a genuine connection.

When I started showing up for my business—sharing my journey and inviting people to be part of the ride—I discovered the magic of authenticity. It’s still my go-to strategy today because it works. Here’s how you can do it too:

Create content that resonates. Make your audience feel seen, heard, and inspired.
Use Stories to invite them in. Share glimpses of your world—behind-the-scenes moments, challenges, and wins.
Lead by example. Don’t just tell people what to do; show them how it’s done.
Start conversations. Remember, it’s called social media—engage, respond, and connect.
Most importantly, have fun. People love authenticity, and joy is contagious.

Social Media isn’t about being perfect; it’s about being relatable and building real, lasting connections.

When you understand that branding is simply stepping into your truest, best self and letting others see you shine, it becomes effortless.

HOMEWORK

Write down your answers to these following questions:

What are my credentials. What makes my work valuable.. (You are writing your personal branding resume.)
Based on this resume how do you help your dream clients? What do they experience because they work with you?
What happens if they do not find you?

Watch The Video!

If you want to learn how to create your aligned and profitable brand watc

How to Build an Aligned + Profitable Personal Brand That Stands Out in 2025